In recent years, professional bloggers have come to rely on advertising revenue as a primary source of income. While many bloggers are content with conventional methods of garnering page views, the most common of which is SEO, other services exist that offer to increase web traffic in exchange for placing an application on one’s blog.
Called traffic exchange, these services often offer a substantial increase in traffic for the blogger’s site. These programs have been notorious for increasing the amount of web traffic through unscrupulous, underhanded means.
Using traffic exchange sites is considered an abhorrent practice by certain bloggers,
some of who gleefully point out that readers would find sites that utilize them off-putting. Moreover,
AdSense actively discourages bloggers and other webmasters from using them, and Google has released an update that
brought down the rankings of sites that utilized traffic exchange.
Both Google and members of the blogging community understand the inherent harm that unethical methods of increasing page views has on the audience and advertisers. Bloggers and other webmasters would be wise to think hard about the consequences before they decide on using traffic exchange just for increased web traffic.
Wayne Gattinella is the CEO and President of DoubleVerify, a worldwide leader in media verification and decisioning. Get to know more about the company and its services from this website.
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