A cute cat and a car: A route to advertising obscurity

Cats have been a staple element in advertising these past few months. They’re cuddly, furry, and cute, and have imploring eyes that would make anyone go, “Aww.” But having cats alone in advertisements is not enough to convince an audience to buy a company’s product or believe in its brand.

Image Source: Reginahumanesociety.ca

The newest Toyota Corolla 2013 ad has found its way into Awful Advertising’s website, but it’s not really awful production-wise. A digitally created cat set in a European milieu is quite engrossing, and the story line is substantially worth watching. The cat falls in love with the sedan, and deliberately hurts himself several times so his owner would take him to the vet using the Corolla.

Image Source: CBC.ca

This advertising commissioned by Saatchi & Saatchi wants to evoke how irresistible the new car is, even to cats. But a funny ad does not guarantee the audience’s approval. Including an animal in an ad may not be the safest route to take in advertising, and while being funny can be entertaining, many viewers are now more discriminating when it comes to what they watch … and what they buy.

Image Source: CheckClickCash.com

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